Google Ads is introducing major updates to Performance Max, focusing on deeper insights and enhanced optimization tools for creative assets. Key features include:
- Creative Reporting Updates: Track conversion metrics for individual assets and get detailed suggestions for improvement.
- Streamlined Performance Insights: A unified dashboard integrates insights, explanations, and recommendations, simplifying performance analysis.
- Target Pacing Insights: Monitor CPA and ROAS targets and identify underperformance causes like budget limits.
- Impression Share Reporting: View ad performance in search results to gauge competitive positioning.
These updates aim to empower advertisers with more better optimization capabilities.