When diving into the world of digital advertising, one term that often crops up is ROAS, or Return on Ad Spend. It's a metric that measures the dollar value you earn for every dollar you spend on advertising. But there's a special point in the ROAS journey that every advertiser needs to know about: the break-even point. This is where your advertising costs match your earnings … [Read more...] about What is break-even ROAS?
Google ads
Google Ads advertising
What is Google Ads? Google as the most used search engine with 3.5 billion queries daily is a great channel to get new clients and leads. Google AdWords became Google Ads in 2018. and you’ll still hear both terms. Google Ads is a platform where you can put ads which show up: Important terms for Google Ads advertising PPC - Pay Per Click - channel of digital … [Read more...] about Google Ads advertising
Google Ads certificate
What is a Google Ads certificate? Google Ads certificate is a professional accreditation that’s issued by Google for everyone that passes exams and gets certificates through the Skillshop platform. If you don’t have any interest in getting the certificates, Skillshop platform has a lot of courses in which you can learn a lot about other Google products and properties like … [Read more...] about Google Ads certificate