Josip Vucic

Google Ads & More

Google ads

Understanding Click-Through Rate (CTR) and Why It Matters

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Click-Through Rate (CTR) is an important performance metric in digital marketing that reflects the percentage of users who click on a link or ad after seeing it. Whether in email campaigns, pay-per-click (PPC) advertising, or search engine results, CTR helps businesses gauge the effectiveness of their marketing efforts. What is CTR? CTR is calculated by dividing the … [Read more...] about Understanding Click-Through Rate (CTR) and Why It Matters

What is CPM and How It Impacts Digital Advertising

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Cost Per Mille (CPM), also known as Cost Per Thousand, is a metric used in digital advertising that refers to the cost advertisers pay for every 1,000 impressions their ads receive. It's one of the most widely used pricing models in display and video ads, particularly in brand awareness campaigns. How CPM is Calculated CPM is determined by dividing the total advertising … [Read more...] about What is CPM and How It Impacts Digital Advertising

What is break-even ROAS?

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When diving into the world of digital advertising, one term that often crops up is ROAS, or Return on Ad Spend. It's a metric that measures the dollar value you earn for every dollar you spend on advertising. But there's a special point in the ROAS journey that every advertiser needs to know about: the break-even point. This is where your advertising costs match your earnings … [Read more...] about What is break-even ROAS?

Google Ads advertising

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What is Google Ads? Google as the most used search engine with 3.5 billion queries daily is a great channel to get new clients and leads. Google AdWords became Google Ads in 2018. and you’ll still hear both terms. Google Ads is a platform where you can put ads which show up: Important terms for Google Ads advertising PPC - Pay Per Click - channel of digital … [Read more...] about Google Ads advertising