In the bustling world of digital marketing, where every dollar counts, understanding the efficiency of your marketing spend is crucial. Enter the Marketing Efficiency Ratio (MER), a metric that shines a light on the effectiveness of your marketing efforts by measuring the return on your total marketing spend. It's like having a financial health meter for your marketing … [Read more...] about What is Marketing Efficiency Ratio (MER)?
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What is Cost Per Click (CPC)?
When we talk about digital ads, Cost Per Click, or CPC, is a term you'll bump into a lot. Imagine CPC as the amount you pay every time someone clicks on your ad. It's like paying for every visitor who checks out your ad and thinks, "Hmm, interesting, let me see more." This setup is pretty neat because it means you're only paying when someone actually interacts with your ad, not … [Read more...] about What is Cost Per Click (CPC)?