Increasing the Average Order Value (AOV) is a pivotal strategy for e-commerce businesses aiming to maximize revenue without necessarily acquiring new customers. By encouraging existing customers to spend more per transaction, businesses can enhance profitability and improve return on investment (ROI) from marketing efforts, particularly when utilizing platforms like Google … [Read more...] about AOV Explained: Why Average Order Value Matters & How to Improve It
Ecommerce
What Is GTIN? How to Add Global Trade Item Numbers in Google Merchant Center
Accurate product identification is important for seamless operations and enhanced customer experiences. A cornerstone of this identification process is the Global Trade Item Number (GTIN), a unique identifier that plays a pivotal role in product listings, inventory management, and search visibility. This comprehensive guide goes into the essence of GTINs, their significance in … [Read more...] about What Is GTIN? How to Add Global Trade Item Numbers in Google Merchant Center
Understanding Click-Through Rate (CTR) and Why It Matters
Click-Through Rate (CTR) is an important performance metric in digital marketing that reflects the percentage of users who click on a link or ad after seeing it. Whether in email campaigns, pay-per-click (PPC) advertising, or search engine results, CTR helps businesses gauge the effectiveness of their marketing efforts. What is CTR? CTR is calculated by dividing the … [Read more...] about Understanding Click-Through Rate (CTR) and Why It Matters
What is CPM and How It Impacts Digital Advertising
Cost Per Mille (CPM), also known as Cost Per Thousand, is a metric used in digital advertising that refers to the cost advertisers pay for every 1,000 impressions their ads receive. It's one of the most widely used pricing models in display and video ads, particularly in brand awareness campaigns. How CPM is Calculated CPM is determined by dividing the total advertising … [Read more...] about What is CPM and How It Impacts Digital Advertising
What is break-even ROAS?
When diving into the world of digital advertising, one term that often crops up is ROAS, or Return on Ad Spend. It's a metric that measures the dollar value you earn for every dollar you spend on advertising. But there's a special point in the ROAS journey that every advertiser needs to know about: the break-even point. This is where your advertising costs match your earnings … [Read more...] about What is break-even ROAS?