-
AOV Explained: Why Average Order Value Matters & How to Improve It
Increasing the Average Order Value (AOV) is a pivotal strategy for e-commerce businesses aiming to maximize revenue without necessarily acquiring new customers. By encouraging existing customers to spend more per transaction, businesses can enhance profitability and improve return on investment (ROI) from marketing efforts, particularly when utilizing platforms like Google Ads. Understanding and Calculating AOV…
-
What Is GTIN? How to Add Global Trade Item Numbers in Google Merchant Center
Accurate product identification is important for seamless operations and enhanced customer experiences. A cornerstone of this identification process is the Global Trade Item Number (GTIN), a unique identifier that plays a pivotal role in product listings, inventory management, and search visibility. This comprehensive guide goes into the essence of GTINs, their significance in e-commerce, best…
-
Understanding Click-Through Rate (CTR) and Why It Matters
Click-Through Rate (CTR) is an important performance metric in digital marketing that reflects the percentage of users who click on a link or ad after seeing it. Whether in email campaigns, pay-per-click (PPC) advertising, or search engine results, CTR helps businesses gauge the effectiveness of their marketing efforts. What is CTR? CTR is calculated by…
-
Google Performance Max Insights Reporting: New Features to Optimize Your Campaigns
Google Ads is introducing major updates to Performance Max, focusing on deeper insights and enhanced optimization tools for creative assets. Key features include: These updates aim to empower advertisers with more better optimization capabilities.
-
What is CPM and How It Impacts Digital Advertising
Cost Per Mille (CPM), also known as Cost Per Thousand, is a metric used in digital advertising that refers to the cost advertisers pay for every 1,000 impressions their ads receive. It’s one of the most widely used pricing models in display and video ads, particularly in brand awareness campaigns. How CPM is Calculated CPM…
-
What is break-even ROAS?
When diving into the world of digital advertising, one term that often crops up is ROAS, or Return on Ad Spend. It’s a metric that measures the dollar value you earn for every dollar you spend on advertising. But there’s a special point in the ROAS journey that every advertiser needs to know about: the…
-
What is Marketing Efficiency Ratio (MER)?
In the bustling world of digital marketing, where every dollar counts, understanding the efficiency of your marketing spend is crucial. Enter the Marketing Efficiency Ratio (MER), a metric that shines a light on the effectiveness of your marketing efforts by measuring the return on your total marketing spend. It’s like having a financial health meter…
-
What is Cost Per Click (CPC)?
When we talk about digital ads, Cost Per Click, or CPC, is a term you’ll bump into a lot. Imagine CPC as the amount you pay every time someone clicks on your ad. It’s like paying for every visitor who checks out your ad and thinks, “Hmm, interesting, let me see more.” This setup is…
-
Google Ads advertising
What is Google Ads? Google as the most used search engine with 3.5 billion queries daily is a great channel to get new clients and leads. Google AdWords became Google Ads in 2018. and you’ll still hear both terms. Google Ads is a platform where you can put ads which show up: Important terms for…
-
Google Ads certificate
What is a Google Ads certificate? Google Ads certificate is a professional accreditation that’s issued by Google for everyone that passes exams and gets certificates through the Skillshop platform. If you don’t have any interest in getting the certificates, Skillshop platform has a lot of courses in which you can learn a lot about other…