When diving into the world of digital advertising, one term that often crops up is ROAS, or Return on Ad Spend. It's a metric that measures the dollar value you earn for every dollar you spend on advertising. But there's a special point in the ROAS journey that every advertiser needs to know about: the break-even point. This is where your advertising costs match your earnings … [Read more...] about What is break-even ROAS?
What is Marketing Efficiency Ratio (MER)?
In the bustling world of digital marketing, where every dollar counts, understanding the efficiency of your marketing spend is crucial. Enter the Marketing Efficiency Ratio (MER), a metric that shines a light on the effectiveness of your marketing efforts by measuring the return on your total marketing spend. It's like having a financial health meter for your marketing … [Read more...] about What is Marketing Efficiency Ratio (MER)?
What is Cost Per Click (CPC)?
When we talk about digital ads, Cost Per Click, or CPC, is a term you'll bump into a lot. Imagine CPC as the amount you pay every time someone clicks on your ad. It's like paying for every visitor who checks out your ad and thinks, "Hmm, interesting, let me see more." This setup is pretty neat because it means you're only paying when someone actually interacts with your ad, not … [Read more...] about What is Cost Per Click (CPC)?
Google Ads advertising
What is Google Ads? Google as the most used search engine with 3.5 billion queries daily is a great channel to get new clients and leads. Google AdWords became Google Ads in 2018. and you’ll still hear both terms. Google Ads is a platform where you can put ads which show up: Important terms for Google Ads advertising PPC - Pay Per Click - channel of digital … [Read more...] about Google Ads advertising
Google Ads certificate
What is a Google Ads certificate? Google Ads certificate is a professional accreditation that’s issued by Google for everyone that passes exams and gets certificates through the Skillshop platform. If you don’t have any interest in getting the certificates, Skillshop platform has a lot of courses in which you can learn a lot about other Google products and properties like … [Read more...] about Google Ads certificate