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What is break-even ROAS?
When diving into the world of digital advertising, one term that often crops up is ROAS, or Return on Ad Spend. It’s a metric that measures the dollar value you earn for every dollar you spend on advertising. But there’s a special point in the ROAS journey that every advertiser needs to know about: the…
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What is break-even ROAS?
When diving into the world of digital advertising, one term that often crops up is ROAS, or Return on Ad Spend. It’s a metric that measures the dollar…
What is Marketing Efficiency Ratio (MER)?
In the bustling world of digital marketing, where every dollar counts, understanding the efficiency of your marketing spend is crucial. Enter the Marketing Efficiency Ratio (MER), a metric…